Peter has been working with digital transformation since 1996 within finance, media, the music industry, and retail. His experience includes 5 years of management experience from Tidal/WiMP/Aspiro, having served as CEO, CFO and CCO. Aspiro/TIDAL was acquired by Jay Z and 15 other world-renowned artists at the beginning of 2015. He has been CEO of the consultancy firm Tarantell, International Director of Edda Media/Mecom Ltd., CEO of the media monitoring company Opoint, Director of Business Development at Dagens Næringsliv Nye Medier/NHST, Head of Northern European Sales for Thomson Financial Intelligence Data and Head of Sales for Web Solutions at Reuters. Peter holds a bachelor’s degree from The Norwegian Business School (BI) and has completed a Management programme in Corporate Finance (BI).