The Omni Channel Dilemma: The Digital Future of Shopping Places
A conversation with Peter Tonstad, Stian Tørres, Moderator: John Dee and Colleen Heydon
Placewise Americas and
Centennial Real Estate Management
About this session
Rather than seeing the shopping center as simply one of the available “channels” in a retail omnichannel strategy, we are discussing an omnichannel strategy for the shopping center itself and how this can drive sales for tenants and meet consumer needs at the same time. Hear from an innovative retail real estate company offering the first shopping center ecommerce marketplace in Europe, and other industry insiders for a candid conversation on the potential and challenges of going omnichannel.
- What is a marketplace? In the context of a shopping center?
- Do ecommerce marketplaces make sense for shopping centers? What is the real opportunity?
- What are the benefits to Landlords? Retailers? Shoppers?
- Why it's important to get in the game now and what can shopping centers expect over time.
Categories covered by this session
CEO, Placewise Group
Stian Tørres has close to 10 years of commercial operation experience within the Norwegian retail property industry and holds the position as leader of commercial operation for Scala Eiendom.
Moderator: John Dee
Moderator for Marketplace 2.0 and President of Placewise Americas
Colleen Heydon has over 15 years of marketing management experience with an extensive track record across multiple industries including retail real estate, entertainment, advertising, and financial services.