The Omni Channel Dilemma: The Digital Future of Shopping Places

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About this session

Rather than seeing the shopping center as simply one of the available “channels” in a retail omnichannel strategy, we are discussing an omnichannel strategy for the shopping center itself and how this can drive sales for tenants and meet consumer needs at the same time. Hear from an innovative retail real estate company offering the first shopping center ecommerce marketplace in Europe, and other industry insiders for a candid conversation on the potential and challenges of going omnichannel.

  • What is a marketplace? In the context of a shopping center?
  • Do ecommerce marketplaces make sense for shopping centers? What is the real opportunity?
  • What are the benefits to Landlords? Retailers? Shoppers?
  • Why it's important to get in the game now and what can shopping centers expect over time.

Categories covered by this session

Peter Tonstad

CEO, Placewise Group

Stian Tørres

Stian Tørres has close to 10 years of commercial operation experience within the Norwegian retail property industry and holds the position as leader of commercial operation for Scala Eiendom.

Moderator: John Dee

Moderator for Marketplace 2.0 and President of Placewise Americas

Colleen Heydon

Colleen Heydon has over 15 years of marketing management experience with an extensive track record across multiple industries including retail real estate, entertainment, advertising, and financial services.

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